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Aqua Hotels Increases Bookings With Relevant Searches SEO 2.0

Market Wire, September, 2009

SHOP.ORG 2009 ANNUAL SUMMIT — Relevant Searches , a Search Engine
Marketing firm pioneering Search Engine Optimization 2.0,
today announced that Aqua Hotels &
Resorts , a full-service hotel management company, is using its new
Search Engine Optimization (SEO) 2.0 services
to manage Aqua’s online search
marketing campaigns.

Relevant Searches’ SEO 2.0 services give Aqua control over organic search messages and
campaign profitability for individual web pages, which is not possible with
other search marketing programs. As a result, Aqua experienced a
significant rise in reservations and web traffic in less than two weeks
after starting the campaign. (See related press release: Relevant Searches
Delivers SEO 2.0 Services – 9/21/09.)

Similar to most hospitality companies around the world, Aqua was affected
by the worldwide recession in 2008. The company was confident that it
offered the best hospitality service and value in Hawaii, but how could it
reach hard-hit consumers with its message? Aqua’s Director of Internet
Strategy, Amber Watt, decided that a search marketing campaign was the best
strategy to find travelers who were actively searching for high value in
luxury travel.

“The Search Engine Marketing Programs run by Relevant Searches have
consistently achieved the highest ROI of any search marketing initiatives
we’ve done,” said Amber Watt, director of Internet Strategy at Aqua Hotels
& Resorts. “Their guidance, attention to detail and accessibility has
helped us immensely during the historic challenges that the Hawaii industry
has faced this past year.”

Relevant Searches used a pay-per-click advertising strategy for Aqua
through the Yahoo! Search Submit Pro program
targeted visitors