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But my firm delivers a comparable

by admin on Jul.29, 2010, under Uncategorized

But my firm delivers a comparable product
backed by better after-sales service. We offer you
the personal, customized service that larger firms
cannot match.”

If you are crafting a sales letter and don?t know the
common objections that prospects raise, talk to your
sales force. They are the best source for
understanding how to turn a prospect’s no into a
yes.

About the author

Alan Sharpe is a business-to-business direct mail copywriter and lead generation specialist who helps business owners and marketing managers generate leads, close sales and retain customers using business-to-business direct mail marketing. Learn more about his creative direct mail writing services and sign up for free weekly tips like this at http://www.sharpecopy.com

? 2005 Sharpe Copy Inc. You may reprint this article online and in print provided the links remain live and the content remains unaltered (including the “About the author” message)..
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